Super Brand
David Fleming’s ESPN.com column, Are the Steelers the Greatest Franchise?, compared the Steelers success of the past 35 years to that of other sports teams and lauded the organization for maintaining a winning franchise over the long haul. The article didn’t mention it, but the franchise has also been successful at the marketing game. The special relationship the team has with members of Steelers’ Nation proves to be a case study in how to build and maintain a strong brand: Leadership and Vision: The Rooney family has owned the team since the 1930’s and has instilled the company vision and values throughout the organization. They lead with the big picture in mind while many of their contemporaries have made knee jerk decisions in search of...
